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Monthly Archives: March 2012

Look at it this way..

Despite the fact that public relations is everywhere, people still aren’t really sure what it is. Sometimes the best way to explain it is putting it in a way that one can relate to. One example that everyone can relate to is celebrities. Celebrities and their careers thrive off of public relations. Since music is universal, I’ll use musicians to further explain my example.

First let’s start with the most basic element of a musician: their name. A musician’s name is very important to their success. Their name is their identity and legacy. Many people may not be able to tell you exactly what an artist or group looks like, but they can remember the name. The whole concept of remembering a name is PR. You want people to be able to identify you,your brand, or company off of a favorable reputation.

Now let’s consider a concert. A concert is a PR tactic. To get an artist or group’s music to the public tiours are necessary. To go even further, locations of concerts are even more important. To reach the target audience the musician needs to be where there are fans and supporters. Next, you have to consider the openers for the musician. Do the openers mesh well with the main artist’s fanbase? Can the opener get the crowd active and hype for the main artist? All these things are decided with PR. And finally the moment the whole crowd has anticipated….

Consider the artist clothes when they take the stage. Usually artists wear clothes that “fit” their image. You won’t see Andre 3000 in baggy clothes or big chains, all of his fans know that’s not his style.When the musicians take the stage, consider their attitude. To cater to your crowd you have to bring the energy and create the atmosphere. All PR tactics. No one wants to see a boring performer.

Also a good PR tactic that a lot of celebs use is campaigning on issues. To receive a favorable image and press a lot of celebs often team up with organizations and campaigns that support positive images that are important to them. Using their image they can attract more supporters on the campaign.